Esoteria

Every cool guy worth his Nike SB's knows about Supreme. I have a feeling that if this tee is part of their Spring line (my Ubiq peeps told me about the Kermit/Supreme steez a few weeks ago), it will be one of their most popular ever. Why? Because the brand's hype bubble has yet to burst, thanks to its exclusivity and seemingly sporadic releases. Add to that their cryptic brand of branding and you have every street snob's wet dream.

Still, why would a tee of kermit wearing a Supreme tee be a big sell? For starters, it's Supreme. Secondly, it's part of a line of tees that have featured the likes of Jimmy Jones & Juelz, Mike Tyson, and Tera Patrick--which is to say, there's a history (and tradition) behind it. Lastly, not everyone wants to wear a shirt with a pic of people like the ones named above. I definitely couldn't get away with wearing the Tera Patrick tee around fam or to school, and the Mike Tyson one would definitely bear explaining to my grandfather (as would the DipSet one, for that matter). Kermit's harmless though. And therein lies the geniu$. With a figure so innocuous, all the hypebeasts who have craved Supreme gear forever, those who have followed their stuff for years, and all those in between will want to have a shirt that is immediately esoteric in a way that is chock full of meaninglessness. When asked, "What's the deal with your shirt?" you either say "Iunno," "Nothing," or begin to explain Supreme to someone who prolly doesn't care and is regretting they asked you in the first place. Either that, or you just say, "You wouldn't get it."

I know what you're thinking. My point exactly.